Unilever Marketing Director, Adeniba becomes VP Global Advertisers — Daily Times Nigeria

Unilever Marketing Director, Adeniba becomes VP Global Advertisers

President of Advertiser Association of Nigeria (ADVAN), Mrs Bunmi Adeniba, the Marketing Director of Unilever Nigeria has been appointed the Vice-President of the World Federation of Advertisers, even as the global advertiser’s body made seven other new appointments to its global leadership team, including new additions to its executive committee of senior marketers from Just Eat, Pernod Ricard, Sanofi and TATA.

The new appointees are: Susan O’Brian, CMO at Just Eat, Eric Benoist, Global Marketing & Commercial Director at Pernod Ricard, Paul Martingell, Senior Vice-President, Asia Region at Sanofi Pharma and Sushant Dash, President, India & the Middle East at Tata Global Beverages is joined by John Broome, CEO of the Australian Advertiser Association (AANA) and Vittorio Meloni, Director General of the Italian Advertisers Association (UPA).

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New roles have also been taken by David Porter, Vice-President, Global Media at Unilever, Asia, Africa and the Middle East, who becomes WFA Regional Vice-President for Asia-Pacific and Bunmi Adeniba, President of the Nigerian Advertisers Association (ADVAN), who becomes Regional Vice-President for Africa.

Raja Rajamanner, Chief Marketing and Communications Officer at MasterCard, and Phil Myers, Senior Vice-President, Global Public Policy and Government Affairs at PepsiCo, continue to serve as WFA President and Deputy President respectively.

Bunmi Adeniba is a customer-focused professional with broad-spectrum cross-functional work experience spanning brand building, new products and category development, supply chain/quality management and quality systems set up.

Her ability to quickly understand, interpret and apply strategic directions is believed to be highly remarkable and commendable. She has a great deposition and always willing to learn and share knowledge.

Bunmi Adeniba who was elected ADVAN President last year has worked as a top management an executive at Unilever Nigeria for over six years now having worked in several other FMCG companies in her chequered career trajectory.

The WFA Executive Committee brings together senior marketers and public affairs executives to reflect the dual mission of the WFA: to help marketers be more effective and efficient in terms of their marketing spend while helping brand owners protect and future-proof their license to operate through advocacy and effective advertising self-regulation.

The 42-strong Executive also reflects the dual nature of the WFA membership. It includes representatives from multi-national brand owners as well as heads of some of the world’s biggest national advertiser associations.

The appointments have been welcomed by Stephan Loerke, WFA CEO: “As an industry and as a society we are facing a huge challenge from the global spread of Coronavirus but despite these additional pressures facing our industry, I am both grateful and delighted that so many senior business leaders are willing to offer their expertise and extensive experience to help guide the WFA agenda.”

The Executive Committee meets quarterly to determine the WFA’s priorities and guide the organisation’s strategy. The full list of Executive Committee members can be seen here.

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