The 13th Akwaaba, African Travel Market 2017 received a boost as Olam Nigeria Limited, the biggest rice producers in the country partners the organisers of the yearly travel fair for the maiden edition of chef challenge/food expo, one of the events lined for this year.
The company named official sponsors of the much talked about #Jollofrice war by Akwaaba Travel Market, delivered bags of Mama’s Pride Rice brand of 1kg, 5kg and 10kg to a team from Akwaaba for the upcoming event slated for 10 September 2017 at Eko Hotel and Suites, Lagos.
Speaking at the company’s office in Lagos, while receiving the Akwaaba team led by Gbabo Laura Dein, Olam’s Regional Sales and Marketing Manager Mayowa Joshua said the organisation is looking forward to be at the travel fair adding that the company is excited about the partnership.
The culinary event is aimed at promoting tourism in Nigeria by showcasing the best of Nigeria to an international audience. The tourism event will be hosting chefs from Ghana, Gambia and Nigeria to compete for Jollof rice challenge, 36 states in Nigeria compete for the best main meal and a group of Nigerian chefs compete for the best prepared rice in varieties.
These activities were created purposely to bring out the best in West Africa in terms of rice production and promoting the outlook of culinary tourism and local delicacies to foreigners thereby promoting indigenous hospitality and style.
Akwaaba African Travel market is introduced the Chef Challenge and Food Expo on the hospitality day to foster local food experiences amongst travelers and to promote culinary tourism and entertainment.