Rack Centre appoints Frederick Udoaka as new Business Development Director

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Rack Centre, West Africa’s Premium Data Centre colocation provider has appointed Mr Frederick Udoaka into its executive leadership team as the business development director.

Udoaka joined from MTN Nigeria where he was the Chief Enterprise Business Officer for MTN Business.

He brings over 25 years’ leadership in IT delivery, sales and business development across an impressive range of blue chip multinationals in Europe, Middle East and Africa.

Prior to joining MTN Nigeria, Udoaka was the Sales Director of Oracle Systems, West & Central Africa, Business Development Executive, IBM, Middle East & Africa, Country General Manager, IBM West Africa and Marketing Manager, IBM, UK & Ireland.

Udoaka also worked as a Business Systems Consultant at Shell Services International, UK and The Netherlands.

Educated in University of Lagos Nigeria and London School of Economics, for his Bachelor and Master’s degree in Law, Udoaka also has a post graduate Diploma in Systems & Design Analysis from City University London.

He takes over from Howard Pheby who continues to work for Rack Centre from UK as the company’s Business Development Associate.

Udoaka will be responsible for all aspects of Rack Centre’s Business Development, taking it to the next stage in its strategic growth.

Udoaka comments: “I am excited by this new challenge at Rack Centre. I look forward to working with the Executive Leadership Team at Rack Centre to transform the data centre and cloud services landscape in Africa, simplify the ICT landscape for Enterprise to enable them focus on their core business whilst enjoying a reduction in total cost of ownership.   For example, the Central Bank is pushing the Bankers Committee Sponsored Shared Services Programme where Banks are required to migrate to Tier lll Design Certified Data Centre Facilities such as Rack Centre.  The CBN’s objective is to reduce IT Costs, improve availability of services to customer and eventually improve cost to income ratio for the banks.   Enterprise and SME’s are battling with increasing costs associated with ICT and planning how to move their spend from Capex to an Opex model. There is a clear difference between Rack Centre and other Data Centre providers in West Africa.  I am fortunate to be joining a truly Nigerian and world class company that is committed to increasing our ICT contribution to GDP through the quality and world-class service it currently provides its Customers.”

Ayotunde Coker, managing director of Rack Centre said “Frederick’s wealth of experience and industry knowledge makes him a key addition to the Rack Centre family. He has a sterling profile and track record and his appointment takes Rack Centre’s business development to a new level of impact in the marketplace.”

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