Nigerian Breweries Plc through one of its brands, Goldberg, recently
felicitated with the people of Ondo State during the annual Oyemekun
festival, as part of efforts aimed at promoting the culture of the
people of Southwest Nigeria.
The Portfolio Manager, Mainstream Lager and Stout Brands, Nigerian
Breweries Plc, Emmanuel Agu, said Goldberg rides on its huge support
for culture and tradition to celebrate the rich cultural heritage of
the Akure people. “Celebrating culture is a key attribute of Goldberg,
and we are demonstrating this by identifying with Oyemekun Festival,
which portrays the rich custom of the indigenes of Akure,” he said.
This is in line with the brand’s three-point agenda of culture,
respect and enjoyment.
Over the ages, Oyemekun Festival has provided an opportunity for all
the indigenes of Akure, both at home and in the Diaspora, to come
together and celebrate their rich cultural heritage.
Earlier in the year, the Deji of Akure Kingdom, Oba Aladetoyinbo
Ogunlade Aladelusi, Odundun II, had declared Goldberg the official
beer of his palace, while commending the Nigerian Breweries team that
visited him on the occasion of his second anniversary on the throne.
In the build-up to this year’s Oyemekun Festival, the monarch
commended Goldberg for its support to traditional institutions of the
Yoruba people and the culture and tradition of Akure.
“On my coronation, it was Goldberg that supported me. During my first
and second anniversaries on the throne, it was also Goldberg that came
to felicitate with me and the people of Akure. Goldberg keeps
supporting the people of Akure in all cultural activities,” he said.
The festival activities included rayer service at Akure City Hall,
Public Lecture, Cultural Day, Jumat service at Akure Central Mosque, a
football match and the Akure Carnival Day. It was rounded off with a
thanksgiving service at the Redeemed Christian Church of God,
Redemption Court, Akure.
Goldberg is a leading sponsor of cultural festivals in the Southwest,
which is also one of the brand’s way of demonstrating respect for the
These age-old festivals are among the elements that bind the
Yoruba people together, and they represent the norms and values, which
are highly cherished by the people.