Nigerian Breweries Plc, has introduced a new premium lager beer, Stella, to the market. The company said the new beer is rich in its heritage, brewing process and taste. And it is a brand that stands on its own with the kind of appeal the market craves.
The launch of Stella Lager beer is part of an expansion strategy to further own the Nigerian market, the company stated.
The Marketing Director, NB Plc, Franco Maria Maggi, while commenting during the launch said: “Nigerian Breweries is consistent in its marketing of high quality brands.
Our quality brands speak for themselves and this is why we are very optimistic about the acceptance this brand will receive on its arrival to the Nigerian market. It is unique, different and offers the best in quality.”
On why now, he stated: “There is no better time to innovate than now. Many of our other unique products arrived on the scene in the presence of predecessors, but still found their place and market and owned them.
For Stella Lager Beer, I am confident that this will be no exception. Unconventional in its recipe, brewing process and taste, Stella Lager Beer is unique for its name, its great quality and its rich heritage.
“It delivers a refined and consistently smooth lager taste with intense refreshment and is the preferred choice for upwardly mobile, knowledgeable and confident young men with a genuine sense of self in a world buzzing with many loud and conflicting voices,” said Maggi.