Andy Murray’s success on court is a key component in the development of future generations of British tennis stars, says Lawn Tennis Association (LTA) chief Michael Downey.
Downey revealed the LTA has a four-year plan to try and increase participation in the sport.
He has spoken to British number one Murray about the part he can play.
“His role is to keep doing what he is doing and winning on the court in style,” said Downey.
World number four Murray, 27, has appeared in six Grand Slam finals, winning twice.
“Andy Murray winning court, doing well for the sport, being in the media every week, being on TV every Saturday and Sunday is the best thing he can do for this sport because it generates what I call water-cooler talk,” added Downey, who took over as LTA chief executive in January and was speaking on the Tennis Podcast.
“We track the interest in him across the general population of this country and how people look at him in terms of a role model.
“His numbers are very, very high and they continue to get high as he wins on court.”