In commemoration of the 2015 Mother’s Day celebration, Nigeria’s leading milk brand- Three Crowns Milk from the stables of Friesland Campina WAMCO has rewarded its esteemed consumers in the Mother’s Day Activation campaign.
The grand prize winner Mrs. Olamide Olaleye who emerged as the ‘Mum of the Year’ won an all-expense paid trip to Dubai alongside a companion of her choice, while 29 other mothers were also rewarded with a whopping amount of N50,000.00 shopping voucher each.
The Three Crowns Milk Mother’s Day Activation is a Facebook based campaign in which consumers were expected to write on the Three Crown’s Facebook wall why their mum is the best mum in the world. These posts are judged on a daily basis starting from April 28 to May 7 (10 days) and three winners will be picked daily, while the overall winner to emerge was adjudged on the last day of the campaign.
According to the Marketing Director, FrieslandCampina WAMCO, Mr. Tarang Gupta, the Three Crowns Milk Mother’s Day campaign is in line with the brand’s new Theme Campaign which is deeply rooted in recognizing the key role of mothers in the family.
Gupta noted that Three Crowns Milk as a low cholesterol milk brand that cares for the health and well-being of its consumers is joining the rest of the world to put a smile on the faces of mothers for their love and care for the family.
“The Mother’s Day campaign is another way Three Crowns Milk is reaching out to all Mother’s especially in Nigeria at this year’s occasion of the Mother’s Day Celebration for their significant role in the family ’’ he said.
In her reaction, the Grand Prize winner, Mrs Olamide Olaleye expressed her appreciation to FrieslandCampina WAMCO and passion for the brand with the promise to remain a Three Crowns Milk brand ambassador for a life time.
‘’ I am indeed very delighted to be named the Three Crowns Milk Mum of the Year, I want to thank the company for the opportunity and also my son for celebrating me’’ she said.