Nigeria and International football sensation, Austin ‘Jay Jay’ Okocha on Thursday paid a courtesy visit to the Lagos state chapter of the Sports Writers Association of Nigeria (SWAN) where he received an intriguing welcome.
Accompanied by representatives of the German Football League, Bundesliga, the football legend’s visit was to initiate a partnership with the Association for the purpose of promoting increase in the followership of the German league by Nigerians.
At the event, the Manager, International Marketing, Bundesliga, Daniel Donaldson said the Bundesliga has enjoyed huge followership in Nigeria following the exploits of former Super Eagles captain in the Bundesliga
Donaldson said Okocha and other Nigerian exports have all created a market in Nigeria with a deliberate effort to take the relationship to greater heights.
“We know Nigeria’s love for the Bundesliga since the days of Okocha and we want to rekindle that love for the league by partnering with the Lagos SWAN to help promote the league.
“We hope to provide human and material resources to aid the media tell the Bundesliga stories, exposing members of the association to international media trainings to improve their techniques and methods delivery.”
The Lagos SWAN Chairman, Debo Oshundun on his part pledged the total support of the association to lead the Bundesliga movement.
“We appreciate the Bundesliga and Okocha for the visit today. I am pleased to let you know that Lagos SWAN which boasts of over 300 members is throwing its weight behind this partnership.
“With the partnership between Bundesliga, Startimes and Lagos SWAN which is the most vibrant sporting press in the country, you can be rest assured of the maximum awareness for the Bundesliga going forward,” Oshundun said.