Hollandia ChocoMalt Drink, a ready-to-drink chocolate drink, has launched a new pack size. The new pack is intended to provide an entry point for adults and upsize for kids, while building on the success of the brand.
Speaking on this development in a statement made available to Journalists recently in Lagos, the Managing Director, Chi Limited, Mr. Deepanjan Roy said; “the growing popularity of Hollandia ChocoMalt Drink reflects how its ready-to-drink convenience and quality instant nutrition is driving consumer demand for packaging sizes tailored ever more precisely to their specific lifestyle needs in an increasingly dynamic market.”
According to him, “We are aware of consumer expectations from us, and the new Hollandia Choco Malt Drink 180ml pack is a great example of how we are innovating with pack sizes to satisfy consumers’ demand.”
The new pack size is expected to consolidate the growth and rising market appeal of the brand, as well as make the product available to a wider spectrum of young consumers who desire a satisfying and functional beverage that can be consumed at any time.