First Bank Nigeria (FBN) has commended the management and staff of the nation’s pioneer newspaper, the Daily Times of Nigeria, (DTN), for keeping the publication going despite myriads of challenges.
Speaking during a courtesy visit to Daily Times Head Quarters in Ikeja, Lagos, by a team by First Bank’s Media and External Relations staff, Head of the unit , Mr Tunde Lasaki, expressed the bank’s readiness to partner with the newspaper, which he noted is Nigeria’s heritage newspaper brand, just like the First Bank is a heritage bank brand. He said such partnership would strengthen the operation of both parties.
Lasaki said, “We want to build a very good relationship with the media. We’ve seen that the media have strategic and very important roles that they play in the society, our job also complements each other.”
Lasaki further explained how the relationship could be of benefit to the bank and the media. He described the media as a heterogeneous tool with which consumers can easily be reached.
In the same vein, The Publisher/Editor-in-Chief of Daily Times, Mr. Fidelis Anosike welcomed the prospects of a mutual relationship with FBN and believes that it would go a long way in reviving Daily Times Nigeria and would be of benefit to the two parties.
“Our partnership with you will be a great one,” he said.
The DTN Chairman further briefed the FBN team on the Miss Nigeria pageant which is organised by Daily Times, and other concerns in the parent group which he believes said are meant to create a positive perception concerning Nigeria as a nation and building its heritage.