Femi Kuti, Alexandre Deniot Midem CEO call for enhanced quality of Nigeri Press "Enter" to skip to content

Femi Kuti, Alexandre Deniot Midem CEO call for enhanced quality of Nigeria music to encourage business opportunities

Mutiat Alli, Lagos

Eldest son of late Afrobeat legend Fela Anikulapo Kuti, Femi Kuti and CEO of MIDEM, Alexandre Deniot have jointly called for concerted efforts by industry stakeholders in Nigeria to ensure top quality content as a means to positioning the Nigerian music industry for greater business opportunities.

They both took this position at the second (Lagos) edition of the MIDEM African Forum. The event was attended by Music industry stakeholders, tech gurus, entertainment lawyers, talent managers, PR agencies, artistes and music lovers.

However a presentation was delivered by MIDEM CEO, Alexandre Deniot on the brand’s objectives and how it was working hand in hand with key players in the African music industry to strengthen the exchange between national and international executives and sectors in order to facilitate the structuring of high-potential markets.

The first Panel discussed “changing the narrative of African music on the global stage”. The speakers were Wale Davies, Yemisi falaye, Micheal Ugwu , Laverine Thomas and Waje Iruobe.

They all shed light on the relevance of labels set up to deliver 360 deals with the evolution of independent artists and labels in Africa.

The Second Panel followed with discussions around “charting a course for the African digital market”. The panelists broke down the importance of data in applying new tools and perspectives for music in a digital world.

They went further to discuss ways to apply the tools and concepts to the music industry. The panelists were Thibaut Mulling, Tosin Sorinola, Oye Akindeinde, Bizzle Osikoya, Chidi Okeke and Kelvin Orifa.

Another engaging Q and A session with Taiye Aliyu of Effizie Records was conducted by Tokunbo Komolafe (ACAS LAW).

He broke down the experiences he has faced on his journey thus far as a music executive and how he has been able to succeed.

He also shared ways upcoming talent managers can become better and gave pointers on steps to take.

Attendees were later engaged in closed work group sessions which discussed and presented ideas towards building innovative business models (adopted to local realities), embracing tech and digital (to reach local and global audiences), structuring the local industry (regulation, building the value chain and a strong ecosystem) and capacity development (educating artistes, professionals and creating infrastructures).

ctivities later moved to the Afrika Shrine, where Femi Kuti and Alexandre Deniot hosted a media parley and showcase of musical talent.

Notable figures of the day’s event included Taiye Aliyu, Rose May Alaba, Fliptyce, AnyikoPR (Kenya) , Efe Ogbeni, Godwin Tom Etc.

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