Press "Enter" to skip to content

Fans laud Guinness football promo, as ‘EMMOB’ ends in style

The 2015/2016 BPL season has been full of non-stop excitement with 1,200 goals being scored, 379 games and 172 penalties being played and 1 legendary winner truly made of black.
As Leicester City sealed their victory to clinch their first ever Premier League title win with a 1-1 draw against Chelsea, football fans followed the game excitedly on multiple television screens while enjoying their chilled bottles of Guinness as Guinness hosted fans and winners in the football promo at the Old Skool Bar, National Stadium, Surulere, Lagos.
The drama didn’t stop off the pitch this season as Nigerians were captivated by the biggest ever BPL promotion run by Guinness with ‘Every Minute Made of Black’.
Dubbed the biggest football promotion in recent times, the nine months Barclays Premiership League campaign gave fans all over Nigeria the chance to win loads of instant free airtime and cash rewards just for participating. The promo recorded massive participation from consumers, with Guinness giving out over N56 million to 580 lucky winners of N100, 000 and over 1.3 million airtime winners.
To close the campaign in a grand style, Guinness has criss-crossed the entire length and breadth of Nigeria – from Lagos, to PH, Abuja, Enugu, Benin, to celebrate its teeming and loyal winners and provide magical football moments for Guinness lovers.
Portfolio Marketing Manager, Guinness, Ms. Liz Ashdown, said, “The Guinness football promotion was an opportunity for Guinness to connect with the massive passion point of Nigerians which is football and we believe we have achieved this. The promo connected millions of Nigerians and their favourite BPL teams, for us at Guinness, nothing can be more exciting.
“As the iconic beer that is truly made of black, we constantly look for ways to create memorable experiences and deeper engagement for our consumers, this is just one of those avenues.”
Even as more commendation continued to trail the Guinness football promo from Guinness lovers and football fans, Senior Brand Manager, Guinness, Mr. Kunle Faloye, applauded the participation of fans and consumers across the country, saying that Guinness would continue to leverage every opportunity to connect and engage consumers in more emotive ways.
Many of the winners, who have all claimed their instant airtime and cash prizes, noted that the promo was indeed worthwhile and praised Guinness for the prompt redemption of all prizes.

(Visited 1 times, 1 visits today)

Be First to Comment

Leave a Reply

%d bloggers like this: