Michael Jackson's Brand Gets New Partnership

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Though Micheal Jackson died amidst child molestation controversy, fans and supporters received some welcoming news about the King of Pop this week.

An international company, Authentic Brands Group, LLC (ABG), recently announced a partnership with the Michael Jackson™ brand that will help keep the singer’s legacy alive.

According to PR Newswire, ABG, which is a global company that creates celebrity, fashion, sports, entertainment, and media brands, will represent the Estate of Michael Jackson via consumer products and endorsements. Jamie Salter, Chairman and CEO of ABG, states that the Michael Jackson™ joins a host of other celebrities.

“We are truly honored to welcome the King of Pop to Authentic Brands Group. Michael Jackson™ joins ABG’s star-studded roster that includes Muhammad Ali™, Elvis Presley™, and Marilyn Monroe™. We are excited to tap into the essence of this innovator and amplify the DNA of this legendary entertainer.”

“With a proven track record in transforming icons into global entities, we are confident that ABG will help us take the Michael Jackson brand to the next level.”

Meanwhile, Jackson’s children, Prince, Paris, and Blanket Jackson, vow to keep their father’s legacy alive as well. The youngest child, Blanket, 13, following in the footsteps of Michael Jackson, wants to help protect the planet and animals, two causes that were always special to his father.

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