Smirnoff vodka from the stables of Diageo Brands Nigeria has launched its new variant, Smirnoff Ice Double Black with Guarana amidst fanfare in the most unexpected venue – an auto workshop.
The Double Side launch party was the first of its kind in Nigeria as guests were welcomed to an unconventional venue for a party- a thriving auto workshop turned into a party venue. Arriving at the venue located in Lagos, guests were eager to experience the uniqueness and dynamics of taking the party to such an unusual venue.
Unveiling the brand, the Head of Marketing, Spirits and RTD, Liz Ashdown said Guinness Nigeria is driven by innovation and the company is committed to launching products that meet more of their consumers’ needs and occasions.
“Smirnoff Ice Double Black with Guarana has been produced to satisfy the quest of our younger consumers who want to make less obvious choices because that’s what makes their nights better and more memorable. The refreshing taste of this new Smirnoff variant is the outcome of an extensive research that resulted in the right blend of the best ingredients” Liz Ashdown said.
Regarding the possibilities of the new variant putting sales pressure on the existing variants, Ashdown explained that “we have provided consumers with greater choice and with a drink that is more relevant for higher tempo occasions than many other offerings in the market”.
“The #doubleside idea is the celebration of an alternative side of life –be that of places doubling as something more epic or oneself that is more expressive and open to new experiences. The double side party brought this to life through the unexpected performances and location – an auto workshop doubling as a party venue at night” Ashdown further clarified.