By: Mutiat Alli
On-the-rise singer Evans Ambakederemo better know by his stage name Evih is elated to be a part of the Nigerian music Industry and is certain that it can grow bigger, while applauding some artistes for taking responsibility and making impacts.
“The industry is going viral. Everyone wants to be in the Nigerian market musically. Everyone wants to feature in it. Shout out to Davido, Wizkid, Tiwa Savage and others who have made huge impact. We will build on the legacy they have set.
The Business Administration undergraduate of the University of Benin also expressed his thoughts on the pros and cons of the fast growing Industry. He believes that up and coming artistes should be recognized and also given a chance to excel in Africa’s biggest music industry. According to him, newcomers are entitled to be brand ambassadors as this opportunity should not be restricted to just the big players in the game.
Touching on his challenges as an artiste he said, “The major challenge is lack of support. In other climes, upcoming acts are given opportunities to showcase themselves. You see the established acts featuring upcoming ones in their songs. There’s room for everyone to excel. I believe if we get to support one another, it will bring about a turnaround in the music industry. Take the issue of endorsements for instance; they mostly go to the big acts. There’s no room for the upcoming ones, I feel they should be recognized as well.”
Evih is no doubt poised for greatness as he reveals that his music which he describes as soul, hip pop et al is worthy of a spot on the top three chart. Answering the question of what makes him unique he said, “When you listen to an artiste’s song, you can tell if the artiste is going to be a one-time hit-maker or an all-rounder. I don’t want to be boastful but my songs are awesome. Most times I just put out songs without really promoting them. If we decide to release each of them as singles, I will probably be on the top three.”
With his latest single ‘Santiago Milano’ enjoying massive airplay, Evih’s journey of four years in the highly competitive industry has been fruitful and rewarding.