It was exciting moments for retailers of Dangote Cement as the management of Dangote Cement Plc at the weekend redeemed the prizes won by the customers and splashed them with thousands of cement bags and branded containers worth N480 million in the on-going Dangote Cement Retailers Bonanza, season two.
No less than 10 retailers who have emerged as star winners from the Company’s West region claimed their prizes at the weekend with some going home with 1200 bags of cement with 40 ft container and others winning 600 bags with 20 ft containers.
Amid pomp and pageantry, members of the Company management moved from locations to locations in a carnival like procession to deliver the products and containers to each of the winners at their business locations, mostly markets to the surprise of many other traders.
Leader of the team, Mrs, Funmi Sanni, the West Regional Sales Director, said the decision to take the products to the retailers in their respective place of trade was to prove that the bonanza was not a fluke but real and that no sacrifice is too much for the Company to bear for its retailers.
She explained that the Dangote Cement management designed the bonanza to reward it’s loyal retailers and help them shore up their businesses, saying this is why it has also included containers in the winning package.
Said Mrs. Sanni, “We are passionate about the well being of the businesses of our retailers because together with our distributors they make our own business to thrive and this is why the company thought of a way to reward them, motivate them to sell more. Only Dangote can do this in this sector, no other company. We are always a trail blazer.
“We have also made provision for containers as part of the winning package because we take seriously the issue of storage, we our retailer buys cement of up to 300 and wins 1200 bags, we surely need to provide where they will store it, this is what we have done with the containers and they are happy with this”
On how the retailers won, The Regional Director explained that all they need do is to buy up to 300 bags and collect a coupon, fill it and drop in the designated collection box. Every week a draws are held to select star winners. Anyone could win the 1200 bags, 600 bag and certainly everyday some people win 10 bags of cement as consolation prizes.
The first star winner last week from the region was Mrs, Ganiyat Abiola of Buthayna Nigeria Ltd, whose place of business is the popular Mararaba market in Ilorin. The Company held a long procession from its Olorunsogo mega store with the trailer load of cement to offload to the winner. Her winning is estimated at editor to cost N4m million.
The entire market was help up as the procession attracted attention to the fact that a star winner of the bonanza is from the market.
In her reaction to the development, Mrs Abiola who has been in cement business for close to 30 years, said it has never happened before that a retailer would win in a promo and the company would come in the full public glare to redeem the price.
While admonishing others not on Dangote stable to come over, Abiola expressed surprised that she could become the cynosure of all eyes in the market because she has won a promo; and thanked Dangote for the gesture. “I will forever remember this”, she added.