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Chivita supports youth development through sports

In furtherance of its continued support for sports and commitment to youth development in Nigeria, Chi Limited recently participated in the finals of the just concluded Lagos state principal’s cup, which is of the biggest grassroots football competitions in Nigeria, the tournament comprises inter-secondary school soccer amongst schools in Lagos.

Thousands of students across the state who thronged the Teslim Balogun stadium in Lagos to witness the final match were entertained with delightful football skills and refreshed with Chivita 100% fruit juice by brand ambassadors.
Some of the students took out time to enquire about the Chivita 100% “JuiceBall” campaign which they had seen and heard about, as some staff of Chi Ltd were on hand to answer all their questions in an engaging and exciting way.

Commenting on the development, Chi Limited’s Head of Marketing, Probal Bhattacharya, said, “for us at Chi Limited, we recognize the power of sports for social good. Our support for sports in Nigeria is predicated on its hugely positive impact on development goals including improving health, education and community cohesion as well as communicate important messages to a range of different audiences. Through our flagship brand Chivita 100% fruit juice, we shall continue to offer refreshment and nourishment necessary for youth development and sports”

Shola Olaogun, a student of Onitolo Grammar School, Surulere Lagos, commended the management of Chi Limited for also identifying with the Lagos State Principals’ Cup and the opportunity it brings.

“By identifying with the Principals’ Cup Chivita 100% fruit juice encourages us to excel and not settle for less than the best” he added.


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