In order to consolidate on its brand message and connect with its target audience, Chi Limited has come up with another media campaign, tagged “Taste of Paradise.”
Speaking on the “Taste of Paradise” campaign, in a statement made available in Lagos, the Managing Director, Chi Limited, Mr. Roy Deepanjan, said “the objective of the TVC was to assure consumers that whether they are in the comfort of their homes or going about their daily activities, Chi Exotic Nectar will always be at hand with a promise of great taste to appeal to their senses with sheer pleasure”.
According to him, the television commercial which is currently running on all leading television channels has already received wide acclaim for its succinct depiction of the brand with premium and persuasive imagery. The messaging is apt as an experience of the drink resonates with the feeling of uniquely savory taste typical of natural fruits.
“There is no gainsaying that the TVC which opened with a lady who paused to take a drink of Chi Exotic Nectar while working on her laptop no doubt communicated the nature of the refreshing drink. As she savoured the drink, she closed her eyes in sheer pleasure and was briefly transported to a beach on a fantasy island,” he explained.