chocomalt

Consumers relish Hollandia ChocoMalt drink

The recent introduction of Hollandia ChocoMalt Drink to the market is beginning to generate consumer reviews as its popularity soars. An effective product marketing has...
kia

Kia ranks among highest brand

Kia Motors has been ranked among the highest valued brands in the world once again, according to Interbrand’s 2017 ‘Best Global Brands’ report. The...
chocomalt

Consumers relish Hollandia ChocoMalt drink

The recent introduction of Hollandia ChocoMalt Drink to the market is beginning to generate consumer reviews as its popularity soars. An effective product marketing has...

Expert stresses imperative of data in marketing

The newly-elected President of Advertisers Association of Nigeria, Mrs. Folake Ani-Mumuney has said the biggest reason marketing campaigns fail is the wrong application of...
CentrespreadGrey

CentrespreadGrey wins Euro global account pitch

Euro Global Foods and Distilleries has chosen one of foremost Nigerian advertising powerhouses, CentrespreadGrey, to manage its marketing communication account in the country after...
Big data

Big data and marketing: What implications for Nigeria?

It is instructive to note that in this age of globally competitive digital economy, organisations no longer base marketing and management judgements on myths,...
Indomie

Indomie: Heroes Award set to hold, as panelists emerge

As the countdown to the 2017 Indomie Independence Day Awards (IIDA) for Heroes of Nigeria draws closer, Dufil Prima Foods, makers of Indomie Instant...
SIXT

SIXT Nigeria records huge performance, expands network

SIXT brand, Coscharis Mobility Ltd has taken stock of its performance so far, declaring that the popular franchise has been a huge success in...
Godwin Anyebe

Rivers shines in 2017 Cowbellpedia Maths TV Quiz

Tamunokuro Braide of Graceland International School, Port Harcourt, is the third contestant to secure a semi-final slot for Rivers State in the on-going 2017 Cowbellpedia...
Godwin Anyebe

Institute set to punish practitioners for non-compliance

The National Institute of Marketing of Nigeria (NIMN) has expressed readiness to curtailed the activities of marketing practitioners who have failed to comply with...