BlackBerry anticipates 72% phone shipments increase in 2015


BlackBerry’s Chief Execu­tive Officer, John Chen, has said that the company anticipates about 10 million units will be shipped in 2015, thereby return­ing the company to profitability and marking a 72 per cent in­crease over the 5.8 million units shipped in 2014.

Chen statement is coming on the heels of the data released last Wednesday by research body-IDC, which revealed that BlackBerry was only to post year-over-year decline among the leading operat­ing systems, falling -69.8 per cent from 2013 levels.

The company expressed op­timism of returning to its win­ning ways as BlackBerry shipped 2.1 million units in the past year, more than expected. Shipments saw no benefit from the Passport, Classic or other upcoming devic­es. Only partial benefit was seen from the Z3.

In the question and answer portion of BlackBerry’s Q1 2015 earnings conference call, Chen expressed thus, “If we ship 10 mil­lion phones, we’ll be profitable on phones. That’s the model we’re going after.”

Many analysts and other com­mentators have since cited the 10 million figure as an important benchmark and milestone that the company needs to achieve to continue its turnaround, not just in terms of company profitabil­ity, but also because Chen would be delivering on a stated business objective, continuing to live up to his reputation of setting reason­able goals and achieving them in stride.

Also, 2014 marked a year of ra­tionalization for the beleaguered platform, and by the end of the year, the company had revealed multiple enhancements to its platform and new device addi­tions with the BlackBerry Pass­port and BlackBerry Classic.

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