BIG Cola, flagship brand of AJEAST Nigeria, a subsidiary of the AJE Group worldwide, over the weekend won the prestigious award for ‘Africa’s Fastest Growing Premium Soft Drink Brand of The Year 2016’.
The African Brand Leadership Merit Awards is an annual fiesta that celebrates brands excellence Africa. Organized by the Institute of Brand Management of Nigeria (IBMN), the award celebrates Leadership, Innovation and Creativity in Africa. It also showcases the brilliant minds and institutes that deliver positive change and shapes Africa’s future.
The event honours CEO’s, brands, products, services and public officers, who have excelled and demonstrated uncommon initiative and have driven leadership in the African economy. The Congress is designed to educate, engage and inspire brand building and value creation. The event is keenly monitored by international observers from the US, UK, Germany, Australia, France, Japan, China, Italy, Korea, Turkey and India. The event was characterized by participants from Ghana, Kenya and South Africa to mention but a few.
Invited Guest speakers included Thebe Ikalafeng, Chairman, Brand Africa & Brand Finance Africa, Tobi Southgate, Worldwide CEO, Brand Union, Martin Lindstrom, International Brand Futurist, David Blyth, Group MD, Yellow Wood SA, Eyitemi Taire, Port Folio Director, Guinness Nigeria PLC, Femi Adeniran, Brand Relation Airtel Nigeria, Charles O’Tudor, Group Principal Consultant to Adstrat Consortium, Celine Loader, GM Selplat Petroleum, Muyiwa Kayode, MD USP, James Agama, Marketing & Advertising Mantrac Nig.
Contending with BIG Cola in this category of Awards were nominees in the likes of Pepsi Cola, Coca Cola and LaCasera, and following the Research Reports as submitted by the Technical Committee, BIG Cola was awarded the winner in this category of awards.
The Award was presented at the African Brands Congress which held on the 20th May, 2016 at the Sheraton Hotel & Tower, Ikeja, Lagos State.
Commenting on the receipt of this award, Country Director of AJEAST Nigeria, Mr. Theo Williams said that ‘’following the launch of the brand in the Lagos, East, West and North Regions last October, BIG Cola has continually delivered on its promise to democratise soft drinks consumption by offering consumers premium products with ‘More Value for Less’ money spent.’’ He also added that the ‘‘More for Less’ brand, has continually demonstrated leadership in innovation in the industry and that new brands will be introduced to give discerning consumers viable and premium options in the drink sector’’.