One decade after the first iPhone was introduced, Apple has launched three new ones.
The three new phones launched by apple on Tuesday are the iPhone X, iPhone 8, and iPhone 8 Plus, as well as a range of other products, including the third generation Apple Watch, an Apple TV called “4K,” and an augmented reality platform that could usher in a new era of smartphone apps.
The iPhone X was the day’s big announcement, with a fresh design and a slew of new features — along with a price tag of a whopping one thousand dollars
Available Nov. 3 starting at $999, the iPhone X (it’s pronounced “iPhone Ten”) packs several new standout features, including:
An edge-to-edge OLED “Super Retina” display
Face ID facial recognition unlocking
“Animoji” animated emoji
Wireless inductive charging
A significantly faster custom “A11 Bionic” processor chip
Edge-to-Edge “Super Retina” OLED Display
The iPhone X has a radical new design with a super-high-resolution screen that takes up nearly the entire face of the device, except for a slender cutaway area for the front-facing camera and other sensors. It’s an OLED (Organic LED) display that Apple’s calling “Super Retina,” with 458 pixels-per-inch.
Unlike previous iPhones, the iPhone X has no dedicated Home button. Instead, 3D Touch is baked directly into the display itself. While using an app, users can return to the Home screen by swiping up from the bottom of the display, or switch to another app by pausing mid-swipe. Apple’s voice assistant Siri is activated by a newly enlarged side button, or by simply saying “Hey Siri.”
Face ID Facial Recognition Unlocking
Users can unlock the iPhone X simply by looking at it, thanks to an array of new sensors and technology powering what Apple calls “Face ID.” Users set up Face ID by letting the iPhone X make a detailed digital “map” of their face. The device then scans the user to check for a match before unlocking.
Apple says the feature will work even if you’re wearing a hat or glasses—even if you decide to grow a beard. It’s powered in part by a “neural engine” running on the company’s new A11 Bionic processor. Apple says it worked to prevent the iPhone X Face ID from being fooled by masks or other trickery. It also works with Apple Pay and other features that previously relied on users’ fingerprints.
“Animoji” Animated Emoji
Gone are the days of boring, static emoji. With the iPhone X, a handful of emoji can be customized with your own facial expressions, Apple says.
The feature works with the front-facing camera and other algorithmic technology baked into Face ID’s recognition tools. It’s built into Apple Messages, the company’s iMessage texting app, and emojis including a robot, panda and cat are capable of becoming Animoji.
Wireless Inductive Charging
As with the iPhone 8 and iPhone 8 Plus, the iPhone X will support wireless inductive charging, a way to provide an electrical charge to devices without plugging cables into them.
Simply place the iPhone X on a compatible mat, and the device will top itself up. Apple is using the increasingly popular Qi standard to make this all happen. Apple also announced that it’s making a charging mat it’s calling AirPower that can simultaneously charge an iPhone, an Apple Watch and a new AirPods case designed with wireless charging in mind. AirPower will be available next year.
Faster A11 Bionic Processor ChipThe iPhone X is powered by Apple’s new A11 Bionic chip. That’s the same processor in the iPhone 8, which Apple says will result in better gaming, higher quality photos and can better power augmented reality experiences.
The new phone also has glass on both the front and the back, featuring an edge-to-edge screen
Pre-orders open on October 27th, shipping begins November 3rd.
“The first iPhone revolutionized a decade of technology,” Apple CEO Tim Cook said on stage.
“Now ten years later, it is only fitting that we are here in this place on this day to reveal a product that will set the path for technology for the next decade.”