Apple on Monday announced iPhone 8 and iPhone 8 Plus (PRODUCT) RED Special Edition, the new generation of iPhone in a stunning red finish. Both phones sport a glass enclosure, now in red, with a matching aluminum band and a sleek black front, noting that buyers of the new products automatically support the fight against HIV and AIDS with every product bought.
The special edition (PRODUCT) RED iPhone will be available to order online in select countries and regions today and in stores beginning Friday.
Apple also introduced a new (PRODUCT)RED iPhone X Leather Folio, which will be available beginning today. Crafted from specially tanned and finished European leather for a luxurious look and feel, the new folio joins other (PRODUCT)RED devices and accessories available for customers to purchase.
According to Apple, a portion of proceeds for all (PRODUCT)RED purchases go directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies.
Since partnering with (RED) in 2006, Apple has donated more than $160 million to the Global Fund, serving as the organization’s largest corporate donor.
“This special edition (PRODUCT)RED iPhone features a stunning red and black color combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS,” said Greg Joswiak, Apple’s vice president of Product Marketing.