In recognition of AFRIMA’s roles and contributions to inspire African youths and raise the consciousness of African identity and renascence through Music, Culture and Entertainment for continental growth and development, the African Union has invited the President and Executive Producer of All Africa Music Awards, AFRIMA, Mike Dada to address the meeting of the Ministers of Youths, Culture and Sports in Africa at the African Union 2nd Ordinary Session of the Specialized Technical Committee on Youth, Culture and Sports (STC-YCS2) which will hold at the African Union headquarters in Addis Ababa, Ethiopia on June 13 to 17,2016 with the theme : “African Year of Human Rights: Promoting Ethics
and Cultural Diversity as an Essential Right for the People of Africa’’.
According to the Head of Culture, Department of Social Affairs, African Union Commission, AUC, Angela Martins “The 2nd session of the Specialized Technical Committee on Youth, Culture and Sport is holding a few days after the celebration marking the 10th Anniversary of the African Union Youth Charter (the Banjul+10) which was an opportunity to advance the agenda for youth empowerment and development in all member states. The outcome documents of the Banjul+ 10 celebration will be presented to the STC-YCS2 for consideration, adoption and implementation by AU Member States.”
Reacting to the Invitation to present a paper on the journey so far of The All Africa Music Awards, AFRIMA to the meeting of the Ministers of Youths, Culture and Sports, The President and Executive Producer of the All Africa Music Awards, AFRIMA, Mike Dada who is also the Chief Brand Strategist of PRM Africa Marketing and Communications states that “On behalf of the International Committee of AFRIMA, I express my sincere appreciation to the AU for this invitation as it indicates that AFRIMA is on the right path of communication the true narrative of Africa to the world through the instrumentality of music, art and Culture.”
Dada, a Public Relations and Brand Management expert with strong love for art, will also dwell on the economic power of Music, Culture and Entertainment as a tool for job creation and perception management of Africa during the summit.
For the 2016 edition of the continental awards, AFRIMA remains steadfast to the AUC’s objectives of promoting African unity and celebrating her cultural uniqueness through programme of events on the AFRIMA 3.0 calendar (with entry submission opens on May 30, 2016) which was officially unveiled on Tuesday May 24 at the AUC-AFRIMA joint Stakeholders/media conference in Banjul, The Gambia. The 2016 edition of AFRIMA will hold in November.