Nigeria’s legendary pop singer, 2Face Idibia has added yet another mouth-watery deal with Campari which is estimated to be worth millions of naira.
2Face was announced as the first ever Nigerian ambassador for Campari at the recently held 4th edition of the Nigeria Entertainment conference in Oniru, Lagos.
According to Abayomi Ajao, head of marketing, Brian Munro, the choice of 2Face as its face is born out of the fact that ‘The brand has been with us for the past 50 years. Before now, we have relied on oversees ambassadors. So, we begin to look at it that why can’t Africa have its own Campari ambassador? Why can’t the ambassador come from Nigeria? So this evening, we are pleased to announce to you that from this year, 2016, 2baba is a Campari ambassador for Nigeria.’
Abayomi also pointed out what 2face Idibia has in common with the brand that made the company collaborate with him.
‘We believe that there’s a lot of things that 2baba has that resonate with Campari. 2baba is a hardworking guy. Campari is for the man that has worked very hard and wants to celebrate success.’
Responding to his acceptance of the deal, 2Face Idibia disclosed that he is proud to be associated with the brand as he believes the partnership will run for long. He said: ‘’I am wholeheartedly amazed by the deal and also I am ready to project the brand in good terms’.